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Welcome to Business Network International or BNI. This information is important reading for all members of BNI. You are urged to review this material closely and are required to read the policy sections.
Success in BNI means you need to be a positive and supportive member of an organization based upon mutual support. This requires commitment to your fellow members as well as to the philosophy of Givers Gain®: by giving business to others, you will get business in return.
Our mission is to help members increase their business through a structured, positive, and professional "word-of-mouth" programme that enables them to develop long-term, meaningful relationships with quality business professionals.
CODE OF ETHICS
Followed by members:
*(Professional standards outlined in a formal code of ethics, supersede the above standards.)
THE BNI AGENDA
Programme Guidelines are not policies, but are recommended practices that allow Chapters to run more smoothly and effectively.
Absentees and Latecomers
Absences and late arrivals mean less business for members, therefore, the Membership Committee of a Chapter may give warnings to members who are consistently late or leave early. If the problem continues, the member may be subject to removal by the Membership Committee.
INTERNATIONAL BOARD OF ADVISORS
An INTERNATIONAL BOARD OF ADVISORS exists to address policy issues relating to BNI. The Board is made up of regular members (like yourself ) from various Chapters throughout BNI. The Board's purpose is to ensure that there is open communication between the membership and BNI Headquarters. If you have an issue or concern that you would like addressed by the Board, contact your BNI Regional/Executive Director for more information.
WHAT DO I GET FOR MY MONEY?
Like so many performance activities, BNI Staff Members make the system look easy. BNI is operated by a professional staff who, initially created and now work to maintain, a user-friendly marketing system. Take away the BNI infrastructure and staff and the service provided through the programme will decline rapidly.
THE BNI FEES PROVIDE A MEMBER WITH:
The fees collected by BNI are distributed approximately as follows:
COMPARE THE VALUE
Most business people advertise and we would never suggest that you stop advertising. However, 'Compare the Value' between advertising and word-of-mouth marketing. Being a member of BNI is like having up to 40 or more salespeople marketing your product or service every day.
Offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows many other people. This extended network is a rich database of potential business available to members of BNI.
WORD OF MOUTH
Is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality referrals. By comparison, getting referrals through a one time 6'' x 4'' display ad costs an average of N70,000 in a daily.
The average Chapter of BNI gives over 60 referrals per month to its members. Based on 5 surveys conducted in the UK & Ireland over a period of 3 years, each member of BNI received an average of over $37,375,000 (N6,166,875) per year worth of potential business from other members.
Build a Better Business with BNI
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